Sony reviews its regional media account

Regional – As said, Sony Electronics is reviewing its media account across Asia Pacific, putting incumbent MEC on alert.In 2007, Sony Electronics had appointed MEC to its US$250 million (2007 figure) media planning and buying account for the region following a pitch.The agency was then tasked to handle the business in markets such as Singapore, Hong Kong, mainland China, Malaysia, Indonesia, Taiwan, Thailand, the Philippines and Vietnam.