Yale防盗锁:就不让你进


No way in

Yale. The world’s favourite lock


Art Directors: Phoecus LeeTio Tit Seng


Executive Creative Director: David Sin
Associate Creative Director: Phoecus Lee
Copywriters: Low Pooi YengLee Weng Onn
Published: March 2013

Account Managers: Seng.t, Lee Chiang Shun

与一般锁具强调的“封锁”表示不合,Yale供给的是一种“开放”,只不过在概念上,“琅绫擎”仍然是“外面”。用一种镜面对称的表示告诉没钥匙的人:想进?没门。

Retouchers: Cy ChenMei YinWai
Photographer: Kong Chi Siong / Studio 31

文/Aoi @顶尖文案吸睛力

Producers: Caryn ChanJeanir Amir / Studio 31

Advertising Agency: Grey Group Kuala Lumpur, Malaysia
Typographer: Tio Tit Seng
Art Buyer: Chew Ai Leng


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