慢食活动:食物要天然,食物的食物更要


Copywriter: Christian Stüdi

文/Aoi @顶尖文案吸睛力

慢食活动(Slow Food Movement)的标记是一只蜗牛,由意大年夜利人卡尔洛·佩特里尼提出,旨在否决快餐食物,倡导人们享用健康、天然的有机食物。而要确保这一点,栽种、售卖等环节都须要把关。You eat what your food eats. Make sure it’s natural.你不止吃掉落了它们,也吃掉落了它们的食物,每一项都必须天然。胶囊的情势让人想起那令天朝人悲伤的皮鞋……

Illustrator: Linus Schneider / Pixelprinz
Art Directors: Pedro MoosmannChristian Bircher

Advertising Agency: Leo Burnett, Zürich, Switzerland

Creative Director: Peter Br?nnimann
Published: December 2013


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