MTC温馨TVC:一个拥抱的蝴蝶效应


/ sciascia @顶尖文案topys

Advertising Agency: Advantage Y&R, Namibia

等公车的汉子因收到女友即将达到的讯息,欢乐地拥抱了和他一路等公车的陌生婆婆,正能量刹时发散出来,激发了连续串陌生人的互相竽暌沟抱,温馨动人。

 “一点善意能传达很远”的中间思惟与MTC通信的一向倡导的“Giving a little goes a long way”完美契合,也顺带做了圣诞节的促销:充值更少的钱,享受更多的办事。MTC此次传播,不管是在物质上照样精力上,都让人由衷的快活。

Director: Bryan
Little
Managing Director:
Truda Meaden

类似创意:来,笑一个,可口可乐!

Creative Director:
Patrick Held
Production company:
Fly On The Wall
Exec. Producer:
Filipa Domingues
Line Producer:
David Leite
DOP: Mike Snyman
Editor: Grant Birch

Sound Composer:
Simon Kohler


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