渴攀莱斯勒:在家都这么危险,在外还不选择一款足够安然的车?


文/Aoi @顶尖文案吸睛力

Art buyers: Stella Crippa, Mauro Moura

将悲剧产生的前一刹时定格、出现给你,就是让你懂得孩子在家可能遭受的衷灾只测。

家里已经如斯危险,出门在外还不选择一款安然的车?

Town& Country是渴攀莱斯勒品牌旗下的一款商务车型,配备6个安然气囊,被评为2012TOP安然车型。是以本系列平面主打安然牌、家庭牌,以求打动目标人群。


Photography: Getty Image

“Your children take enough risks at home already.”

Advertising Agency: Leo Burnett Tailor Made, S?o Paulo, Brazil
Executive Creative Director: Marcelo Reis
Art Director / Copywriter: Tiago Bastos
Print Production: Zezinho Lima
Account Supervisors: Pablo Arteaga, Ricardo Forli, Junior Bottura, Rafael Oliveira, Anelene Putini
Planners: Marcello Magalh?es, Ana Luiza Santos, Rogério Colantuono, Stephanie Peart



Creative Director: Guilherme Jahara


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