文/ sciascia @顶尖文案topys
这是泰国健康袈漩进基金会劝导人们出门行驶请带上头盔的公益告白。当路途出现安然变乱时,头盔便会像降低伞一般缓冲你头部的坠地时光和毁伤,安然防护效不雅十分形象。照样一如既往的简洁、直中关键,又不少视觉冲击力。
“Land safe. Always wear a helmet.”
Creative Director: Jirasak Tungkanopas
Copywriter: Thirayu Taninpong
Advertising Agency: Y&R, Bangkok, Thailand
Chief Creative Officer: Trong Tantivejakul
Art Directors: Ukrit Karnsomwan, Thirayu Taninpong
Producer: Amornmarn Rattanarakpinyo
Illustrator: Remix Studio Bangkok
Photographer: Anuchai Secharunputong
Business Director: Preyanant Athikomvoradilok
Print Producer: Tanabodee Nelabusabanon
Director Of Social Marketing Support Unit: Supatnuj Sorndamrih