文/Aoi @顶尖文案吸睛力

Bodum是丹麦一个时尚家居品牌，产品线包含咖啡壶、厨具等等。秉承开创人Peter Bodum的“Good design doesn’t have to be expensive”（好设计不该该是昂贵的）设计理念，Bodum的产品始终遵守简单、有效的设计原则，并以其独特的设计见长。

以厨具为例。往常的刀、搅拌器等的把手都是采取崛起的纹路来防滑，Bodum却摒弃这种设计，用硅树脂、凸点创造出安然、舒适的应用感触感染——防滑、亲切如握手。

Associate Creative Director: Allan Montayre

Print Producer: Sheila Villanueva

类似创意：

Del Monte调味酱：嘛咪嘛咪哄，大年夜厨显灵

是以，不难解得这系列平面中“手”的含义了吧？

Advertising Agency: DM9 Jayme Syfu, Makati City, Philippines
Accounts: Carla Dado, Tam Salonga
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Louie Sotto
Photographer: Jay Tablante
Art Director: Dee Taar
Associate CD / Copywriter: Biba Cabuquit
3D: Pinoy Reyes Final Artwork