哈雷戴维森:不止摩托,不止硬汉,我们也卖童装!


金属的质感,烫人的排气管,摄人魂魄的轰鸣声……这是提到哈雷戴维森这个名字时人们会想到的。

Photographer: Martin Sigal

如斯的硬汉形象,如何推广旗下童装?唯有说,我们不止摩托,不止硬汉,我们也能可爱!照样那只鹰,照样那些骷髅,倒是相符儿童趣味的模样。


Chief Creative Officer: Jairo Lezaca, Rodrigo Tarquino, Francisco Castillo

可喜可贺,大年夜此书白痴、小胖子和小傻妞也能挺起腰杆了——NO MORE BULLYING!不要气焰万丈!

文/Aoi @顶尖文案吸睛力

Advertising Agency: Publicis, Bogota, Colombia


Executive Creative Director: Erik Vervroegen
Creative Director: Julio Herazo, Ivan Meza
Art Director: Ivan Meza, Mauricio Obregón, Christian Hurtado
Copywriter: Julio Herazo, Omar Monta?o


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