扭转人生的捐赠箱


Art Director: Yan Snajdr
Print Director: James Graham

文/Aoi @顶尖文案吸睛力

当捐赠箱被钱填满,inoperable(不治的)就变成了operable(可医的),随后一句文案点题:“Your donation could change someone’s life.”你的捐赠能改变一小我的人生。好设计,因爱而生。


Advertising Agency: Grip Limited, Toronto, Canada
Creative Directors: Bob Goulart, Dave Hamilton


Copywriter: Tom Mednick


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