Art Director: Yan Snajdr
Print Director: James Graham
文/Aoi @顶尖文案吸睛力
当捐赠箱被钱填满,inoperable(不治的)就变成了operable(可医的),随后一句文案点题:“Your donation could change someone’s life.”你的捐赠能改变一小我的人生。好设计,因爱而生。
Advertising Agency: Grip Limited, Toronto, Canada
Creative Directors: Bob Goulart, Dave Hamilton
Copywriter: Tom Mednick