BMW:一开端,我们是罗马的一部分


Copywriter: Enrico Pasquino

文/Aoi @顶尖文案吸睛力

Executive Creative Director: Francesco Bozza

宝马产地德国,跟罗马有什么关系?

其拭魅这是BWM ROME,宝马在罗马独一经销商出的告白,强调本身血统纯粹、环球无双的地位。

画面选择罗马标记性的特雷维喷泉(Fontana di Trevi)圣天使城堡(Castel Sant Angelo)做背景,模糊可见引擎盖、后侧面的细节,使车与罗马完成了融合。


Art Buyer: Caterina Collesano

Account Executive: Giorgia Benetti


Advertising Agency: BCube, Milan, Italy
Client Creative Directors: Aureliano Fontana, Bruno Vohwinkel

Art Director: Giovanni Greco
Account Supervisor: Giansimone Graziosi
Account Director: Edi Borrelli
Photographer: Winkler+Noah


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