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STIHL Leaf Blowers 落叶日历：Autumn Calendar 2010,2010年秋季日历

 

 

这大年夜噶鲱有意境的日历了，如同北风萧瑟中树叶大年夜枝头掉落落，落叶日历 (STIHL Leaf Blowers)天天也会掉落下一片“叶子”，那是当日的日历——怎么做到的？本来，日历上方隐蔽着某种机械构造，就像是一把跟着时光周而复始切割纸片的“刀”，正好可以在一天停止时把当天的日积大年夜“根”上切下来~

 

 

Published: December 2009

STIHL asked the agency to develop a business gift promoting the product range of leaf blowers. Their target audience were international key accounts, like municipalities of major cities. Explicit request: make something never seen before. The agency created an invention. Introducing the autumn calendar 2010 – the first tear-off calendar, that tears off its leaves automatically! To show the necessity of STIHL leaf blowers in an entertaining way – day by day. Due the fact that leaves fall in autumn, their calendar covers the time period 09/23 – 12/21.

Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Felix Glauner

很赞是吧？不过，遗憾的是，这份日历其实是德国告白公司Euro RSCG Duesseldorf为落Stihl公司制造的一个创意告白——而后者，是临盆落叶清扫机的~ ^ ^

Copywriters: Christoph Mueller, Till Koester

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