| Client: | Parfetti Van Melle |
| Agency: | McCann Erickson Mumbai |
| Creatives: | Sanjeev Angne (Photographer) Prasoon Joshi (Executive Creative Director) Ryan Menezes (Creative Director) milind palav (Art Director) Ketan Deshpande (Copywriter) |
| Country: | India |
McCann Erickson Mumbai has created a new press campaign for Chlormint, a breath freshener brand of Parfetti Van Melle. The series of three ads feature garlic, fish and cigars in camouflage to demonstrate how the breath freshener can hide foul odors.
