文/ sciascia @顶尖文案topys
如何一目了然表示出Ponteio此次的促销对象是旧物,商品上累积了一层厚厚的尘土足以解释问题了吧。很锋利的洞察,很聪慧直接的表示,简单在尘土上画出实实袈内涵的促销扣头力度,激起你购物欲的同时,还透出一种在一堆旧物里淘宝的探险和刺激。
Creative Director: Fred Bandeira
Creative Supervisor: Gustavo Passos
Advertising Agency: Jbis Propaganda, Brazil
Photographer: Marco Mendes / Lumini
Executive Producer: Renata Quintão
Art Director: Charles Alvarenga
Copywriter: Mateus Martins
Published: January 2013