文/Aoi@顶尖文案吸睛力

 

Executive Creative Director: Celso Alfieri

 

环保收受接收，说来逝世板。不如曲线救国，唤起我们对旧物的热忱，效不雅更好。WWF世界天然基金会这三张平面，轮胎秋千、纸箱房子、纸杯德律风……场景设定一下被拉回童年，Lomo的摄影风格更是加重了怀旧的味道。旧物好梦，记忆难忘。那是不是就该环保收受接收，让旧物发挥它们的二次生命？

We should never stop recycling.WWF

 

Art Director: Rafael Goulart

 

Creative Director: Celso Alfieri

Copywriter: Ignacio Carelli

 

 

Agency Producer: Marcelo Venturineli

Photographer: Paulo Risi

Advertising Agency: Grey 141, Brazil

 

Published: November 2012