AXE创意告白:办公室里的纯情爱恋


文/sciascia@顶尖文案topys

 

来自AXE发蜡产品的最新创意告白。相对于AXE素来的魅惑大年夜胆,此次却显得含蓄温情,然则告白一贯独特夸大的诉求方法依然让工资之一振:主人公竟然是一个头发和一个“胸器”。大年夜男主刚入职与女主一见钟情,到各种无法倾诉情坏的曲折,最后终于在一个风雨将至的夜晚走在了一路。也在此时,告白吐出了这段恋情得以维系的┞锋谛:头发,是女孩对你的第一印象。至此,男女主人公看似无厘头的诡异造型让人恍然大年夜悟,不得不佩服把洞察履行地如斯独特,确切让人面前一亮。

Director: Filip Engstrom

 

Advertising Agency: BBH, New York, USA
Copywriter: Ian Hart
Executive Creative Director: Ari Weiss
Production Company: Smuggler
Art Director: Dave Brown
Head of Integrated Production: Justin Booth-Clibborn
Business Affairs Manager: Laurie Litonjua
Head of Broadcast: Lisa Setten
Agency Producer: Melissa Bemis
Business Director: Armando Turco
Strategy Director: John Graham
Editorial Company: Peep Show Post
DP: Martin Ruhe
Executive Producers: Lisa Rich, Brian Carmody, Patrick Milling Smith
Line Producer: Gustav Geldenhuys
Chief Creative Officer: John Patroulis
Puppets: Jim Henson’s Creature Shop
VFX / Online: The Mill


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