Chief Creative Officer: Pete Favat

文/Aoi @顶尖文案吸睛力

 

在杰克丹尼的网站上有如许一段话，不掉为懂得它风格的一个门路——

Illustrator: Helms Workshop

Advertising Agency: ArnWorldwide, USA

 

Here’s To The American Spirit

There’s something to be said about a man who isn’t afraid to be himself. Who takes pride in staying true to who he is. That’s why Jack Daniel’s Whiskey is what it is today. Because the man behind it all, Mr. Jack Daniel himself, was a man who did things his own way, the best way he knew how. It’s an independent spirit that is found in each and every bottle of Jack Daniel’s. And a spirit we think deserves celebrating.

 

 

那些敢于做本身且为本身骄傲的人，实袈溱值得我们谈论。这也是为什么，杰克丹尼的Tennessee威士忌是今天这个样子。它的开创者，杰克丹尼师长教师，就是一个挺拔独行的人。他知道怎么做最好。你能在每一瓶杰克丹尼里找到“自力精力”，这值得庆贺。

Print Production: Jim Spadafora

向美国精力致敬

 

 

Business Affairs: Lisa Mercier

简单的路，快捷的路，都不是最好的路。

(每一滴威士忌都邑经由过程十英尺长的糖枫柴炭过滤，进行柔和处理。)

告诉你一个事实：手作的更能与心灵感应。

(指威士忌在手工打造的酒桶中熟化的过程)

杰克丹尼给本身的标签是“美国威士忌”，告白画面、说话无不表现出这一点，下面几则平面中的红蓝白配色、五角星也是如斯。这种以国度荣誉感激发认同感的办法，花费者十分受用。使得杰克丹尼单瓶销量多年来高踞全球美国威士忌之首。

 

 

 

 

自由是权力。自力倒是选择。

（选其余威士忌，你便没有那么“特别”。）

 

Group Creative Director: Wade Devers

Associate Creative Director / Art Director: Travis Robertson

Director of Global Marketing: Carmen D’Ascendis

Associate Creative Director / Copywriter: Todd Mitchell, Greg Almeida

Producer: Ben Ouellette

Art Producer: Andrea Ricker

Project Manager: Kate Murphy

Account Services: Nate Stewart, Shannon Coletti

Photographer: Andrew Yates

Published: July 2012