文/Aoi
如今，互动告白正在抢占传统告白的江山，创意商、告白商天然也跟大年夜花费者的爱好将更多的留意力放在新媒体告白上。于是，我们似乎很少能面对一张简单的平面感慨创意的奥妙了。动态有动态的优胜，静态的魅力同样值得回味。
一张成功的平面，除了要有好的创意，还需选用恰当的表示手段，来达到滑稽、戏剧化等预期效不雅。让我们来看看下列10款经典平面是如何做到的吧。
碰上如许的情况……被打得满地找牙是肯定的。牙科诊所赶紧见缝插告白——我们承诺：24小时内补回你的一嘴牙。戏谑的口气，场景的拔取，博人一笑。
Creative Director: Tonci Klaric
Art Director: Mislav Vidovic
Copywriter: Tonci Klaric
Illustrator: Ivan Turcin
Art Directors: Angela Sung, John Williamson
Art Director / Copywriters: Frederico Gasparian, Alphons Conzen
Go back in time.Dinosaurs Alive!
逼真的恐龙，让你回到童年！用一掷啾皈的表示驱动人们去动物园一探毕竟。而垃圾桶的户外告白也很有设法主意，仿真出一小我因为恐怖而躲起来的情况，真让人好奇动物园里的表演到底有多奥妙。
Advertising Agency: Trigger, Calgary, Canada
Creative Director: Patrick Doyle
Copywriter: Saro Ghazarian
Photographer: Ric Kokotovich
Advertising Agency: jotabequ Grey, San José, Costa Rica
Advertising Agency: Ogilvy Brasil, Brazil
天哪，入室行窃、翻墙逃狱这等关键的时刻，他们竟然睡着！还不是因为这个床垫太好睡，一旦沾上，就醒不了了……
Fall asleep easily.让你随便马虎安眠。
Creative Director: Aaron Cheng
Designers: Sam Qu, Cheng Zaochun
Art Director: Joel Arbez
我们怀念小时刻妈妈、奶奶为我们做的饭菜，有家的味道。但又实袈溱不肯再重温她们密切的“熬煎”。这下好了——
Fraich薯条，有奶奶的味道，没有奶奶。
Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Photographer: Achim Lippoth
Retouching: Stefan Kranefeld
Head of Art: Elena Mazzanti
AdvertisingSchool: Miami Ad School Europe
Photographer: Frederico Gasparian
Post-production: Alphons Conzen
Advertising Agency: J&J Ad, Shanghai, China
BandSports，7天24小时不间断体育频道。都怪你不间断，汉子们在照全家福时都走神了……奇妙的细节拔取。
Chief Creative Officer: Anselmo Ramos
Copywriters: Yuming Fu, Wei Xu
Creative Director: Fred Saldanha
Copywriter: Hugo Veiga
Advertiser’s Supervisor: Alexandre Bortolai
Account Manager: Evandro Guimaraes
Art Buyer: Nanci Bonani
Art Director: Eduardo Doss
Media Director: Toco Monteleone
一小我就能完成的集体照。三星的超强广角。
Executive Creative Directors: Jason zhao, Jacky Lung
Creative Directors: Yuming Fu, Shengxiong Chen
Art Directors: Shengxiong Chen, Qianli Ma
Photographer: Getty Images
Photographers: Zhong Shi, Jing Hui
Retouching: Zhong Shi
Producer: Antonio Carlos
Art Director: Apple Lee
欲知肺癌详情，请持续抽烟。
Advertising Agency: TBWA\Vancouver, Canada
Creative Director / Copywriter: Paul Little
Production: Julian Davis
麦当劳：真正的奶昔。
光顾着飙车，没顾上来接你们。Can’t stop driving.奥迪的驾驶魅力也太大年夜了……
每次看到这个告白都邑会心一笑，算是用画面来玩文字游戏的经典案例。奶昔，Milkshake，可不就是milk+shake吗？而直接上奶牛，更让你认为它“原汁原味”。
Advertising Agency: DDB Helsinki, Finland
Creative Directors: Jukka Mannio
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Account Supervisor: Carolina Vieira
What you leave out of Messenger, put it into Gold’s Gym
Advertising Agency: Cheil, Beijing, China
把你在messenger、facebook上不敢显露的部分，都交给金色健身房吧。
Advertising Agency: HYPE, Zagreb, Croatia
Agency website:
Creative Directors: Alexander Obando
Art Director / Copywriter: Alexander Obando
Copywriters: Chen Rui, Liu Shuang
Photographer: Noelia Badilla