“不平等的童年”—Christna Noble Children’s Foundation儿童基金会剪纸告白


 

 

Art Director: Katie Ng

生而平等,何故遭受纰谬等。

Christina Noble Children’s Foundation (CNCF) as a charity organisation is determined to make HK public aware of this inequality, and seek their support in helping street children. To illustrate this message of inequality, we used traditional paper cut. Traditionally the pattern is supposed to be symmetrical. But we intended to make it asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.

 

Illustrator: Chen Jie Rong

Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing, Connie Lo


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